What is Hydrogel?
The innovative technology delivers an efficient carbohydrate with minimal ingredients and quick oxidization, founded by Maurten in 2015. With the use of hydrogel technology, they relatively new brand has increased the amount of carbohydrates, reduced the risk of gastrointestinal problems, and removed all unnecessary ingredients that don't aid your performance.
Drink Mix 160 & 320
The sports drink instantly converts to hydrogel in the acidity of the stomach. The hydrogel enables smooth transportation of the drink through the stomach to the intestine where the water, salt, and carbohydrates are released and absorbed. Giving you a fast and large supply of energy that your body can tolerate.
“I think the most common mistake is under-fueling. So, they kind of have a plan of taking 60 grams an hour. And then they don’t feel thirsty so they don’t drink enough and end up at 30 grams an hour. That’s way, way underneath of what the requirements are. Having a plan is one thing, but actually executing it is the most important part.” —gustav iden
Hydrogels are widely used in the food industry, often as thickeners and structurants. A hydrogel is a biopolymer- and water-based structure with very small pores. As a three-dimensional network with the ability to hold water, it looks and behaves a bit like a kitchen sponge.
Maurten found a way to build hydrogels with natural food ingredients and they’ve filled the structure with the most efficient source of energy around – carbohydrates. The hydrogels in our sports drinks are built from the combination of two natural ingredients:
Alginate – extracted from the cell walls of brown algae.
Pectin – found in apples, lemons, carrots and tomatoes, to name a few.
These two dietary fibers have been used for decades within the food industry. Combined under precisely the right circumstances, alginate and pectin form a pH-sensitive hydrogel.
While the technology is slightly different between the drink mix and the Gel products, essentially the end result is the same with an extremely efficient carbohydrate delivery, effective oxidization in an easy to consume non-flavored flavor. Personally I’ve grown to love these products over the last 16 months and while training my gut I’ve been working my way up to higher and higher tolerance at higher intensity, which is ultimately the goal no matter what fueling source you choose.
Gel 100
The hydrogel is already formed in the sachet and built by combining alginate and calcium to create the hydrogel network. patented Hydrogel technology enables us to increase the amount of carbohydrates available to the body as fuel. Hydrogel technology reduces the risk of gastrointestinal problems that arise when loading the stomach with traditional sports fuels and unnecessary ingredients like colorants, preservatives, and artificial flavors, that do not aid your performance.
Flora Duffy by Kelvin Trautman